Best Social Media Marketing Statistics

Bumble Mark
May 28
2 min read

Best Social Media Marketing Statistics Every Brand Should Know in 2025

"Graph showing 5.17 billion global social media users in 2025, accounting for over 64% of the world’s population."

Top Social Media Marketing Statistics You Need to Know in 2025

By Bumble Mark

In the ever-evolving world of digital marketing, one thing remains constant: social media is essential. Whether you're a startup or a seasoned brand, the right strategy can turn clicks into conversions—and scrolls into sales.

At Bumble Mark, we help businesses harness the power of social media by focusing on real-time data, strategy, and storytelling. So, we've rounded up the most eye-opening social media marketing statistics of 2025 to give you a competitive edge this year.

📊 The Stats That Matter in 2025

1. 5.17 billion People Use Social Media Globally

That’s over 64% of the world’s population. Social platforms aren’t just communication tools—they’re global marketplaces. Source: Datar Portal 2025

2. Users Spend an Average of 2 Hours and 28 Minutes Per Day on Social Media

That’s a lot of time to capture attention, engage, and convert. Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the way. Source: Statista

3. Video Content Delivers 1200% More Shares Than Text and Image Content Combined

Brands using video are seeing higher engagement and better ROI. Short-form video continues to dominate in 2025.Source: WorldStream

4. Brands That Are Active on 3+ Platforms See 35% Higher Engagement

Multi-channel strategies are outperforming single-platform efforts. Consistency and content adaptation are key. Source: HubSpot

5. Instagram Is the #1 Platform for ROI Among Marketers in 2025

With new shopping tools, AI-driven discovery, and creator partnerships, Instagram remains a marketer favorite. Source: Social Media Examiner

6. Social Commerce Is Expected to Hit $2 Trillion in 2025

Buying through Instagram, TikTok, and Facebook is now second nature to many users. If you’re not selling socially, you’re missing out. Source: eMarketer

7. User-Generated Content (UGC) Boosts Conversion Rates by 29%

Consumers trust other consumers. Reposting reviews, photos, and testimonials builds brand credibility fast. Source: Nielsen

8. 79% of Customers Expect a Response on Social Media Within 24 Hours

Customer service is now a public performance. Fast, helpful replies win loyalty—and new followers. Source: Sprout Social

🚀 What This Means for You

Here at Bumble Mark, we believe that data fuels strategy. These stats prove that social media isn’t just a side project—it’s a business driver.

If you're ready to: